Deborah Schule directs all phases of communications, from project planning and management, to client service and account reconciliation. Ms. Schule's 25+ years of experience includes account work in the categories of retail, education, entertainment, business-to-business, finance, issue-advocacy, real estate, fitness, automotive, healthcare, non-profit, online and telecommunications. Her media experience covers national, regional, local and multi-market planning and buying in all mediums.
She has worked on the advertising agency side as Media Director and Account Supervisor; in-house on the client side as Marketing Director for 15 years; and, in 1994, founded Schule Media & Marketing, Inc. Her extensive experience in media analysis, planning and buying provides the foundation for strong media and marketing strategies that are efficient and effective.
Ms. Schule's in-depth knowledge of vendor advertising programs to build marketing alliances has proven successful in procuring additional campaign dollars. She networks media partnerships to enhance a client's exposure and increase market share. From media alliances and contests to community involvement and charitable events, Ms. Schule employs a full vertical pull-through approach in media planning and placement.
Whether the project is a single or multi-market campaign, Ms. Schule performs required research to determine the most effective and efficient media mix, based upon the client's marketing goals and designated budget. Research is derived from independent research firms such as Arbitron, Nielsen, MRI and SRDS.
Ms. Schule has extensive experience in targeting the affluent market having planned and placed media for Charleston Alexander Diamond Importers, Euro Motors (Mercedes), Beverly Hills Mercedes, Audi of Alexandria, BMW of Arlington and Porsche of Arlington, Sugar House Day Spa and Salon, Sport and Health Clubs, National Symphony Orchestra, and having worked as Marketing and Media Director for Mastercraft Interiors, representing exclusive furniture lines of Stickley, Brown Jordan, Hickory Chair and Henredon.
Ms. Schule has built her trade on a solid reputation with trusted business relationships and negotiation savvy. Having worked with a broadcast outlet as well as on the client side and with advertising agencies, Ms. Schule has developed a philosophy of fair play that fosters mutual respect on both sides of the negotiating table.